traffic Strategy #2: Share Your Content On Social Media. How Social Media Can Increase Website Traffic
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TRAFFIC STRATEGY #2: SHARE YOUR CONTENT ON SOCIAL MEDIA.
You’ll benefit from regularly sharing your
content with your followers on social media.
After all, how many followers, friends, and
connections do you have? Probably several
hundred, if not many more. All of these online
connections represent potential site visitors
and eventual customers.
With this social media strategy, whenever you
create a piece of content, share it multiple
times across all your social media profiles.
Why should you share your content multiple
times? Because not every one of your
followers will see every one of your posts.
Sharing multiple times on various channels
maximizes the chances of your followers
seeing your social media posts.
When you share your content on social media,
think about what format works best for each
platform.
For example:
Pinterest is very image heavy. When you
share a blog post to Pinterest, consider
creating a specific accompanying
image that fits the Pinterest platform.
Twitter, on the other hand, is more text
heavy (although images certainly help).
When you share a blog post to Twitter,
carefully craft the text you want to
accompany your post.
Consider, also, sharing different types of
formats of your content. For example,
Facebook likes to keep people on their site as
long as possible and video content helps them
do that (since people will give more of their
attention to videos). Therefore, they tend to
push video content higher up in the social
media feeds, giving it more exposure.
LinkedIn also is now focusing heavily on
promoting video content, since it keeps people
on their website longer.
With these tips in mind, you can see how
important it is to use video to promote the
content you create on your website.
For example, let’s say you create an in-depth
blog post about the keto diet. You could create
an accompanying video for Facebook in which
you give some of the tips from the blog post
and then point people to your website for the
rest of the tips.
When using social media, don’t be afraid to
experiment with different content formats to
see what works best on different platforms.
Try sharing links, images, videos, polls, and
more, and see what drives the most people to
your website.
Luckily, you can use online services to help
you with all of this social media sharing. If you
want to schedule social media posts in
advance, there are numerous tools that enable
you to do that, including:
Buffer, CoSchedule, Hootsuite and Meet Edgar.
Using these tools, you can schedule months of
social media posts in advance, saving you
valuable time.
Keep in mind that just because a piece of
content is older doesn’t mean that it’s not
worth sharing more than once. You can
breathe new life into old pieces of content by
re-sharing them on social media awhile after
they were first published. And sharing content
more than once will generate more clicks,
visits, and shares.
Stay tuned for more helpful videos covering marketing, social media and other business tips coming soon.
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