What are the biggest barriers to behavior change?

review.chicagobooth.edu | Goal setting is a quintessential human activity, but it can also be a persistent source of frustration. Why is reaching our goals so difficult, and what can we do to set better goals and follow through on them? On this episode of the Big Question, Chicago Booth’s Ayelet Fishbach and University of Pennsylvania’s Katy Milkman discuss how to find motivation and focus on achieving goals.

The Big QuestionAyelet FishbachUniversity of Pennsylvania