Marketing Fundamentals, The Starting Point For An Awesome Marketing Plan with Tim Fitzpatrick
Don't skip the fundamentals. If you skip the fundamentals, you're gonna waste time, you're gonna waste money. One of my favorite quotes about the fundamentals was from Michael Jordan, where he said, Get the fundamentals down, and the level of everything you do will rise.
About Tim
Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years. The company grew an average of 60% a year before being acquired in 2005.
Since then, he’s had failures and successes that have been valuable learning experiences. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. Most people overcomplicate marketing. It doesn't have to be that way.
www.rialtomarketing.com
www.rialtomarketing.com/the-business-of-business
www.thebusinessofbusinesspodcast.com
Full Transcript Below
Marketing Fundamentals, The Starting Point For An Awesome Marketing Plan with Tim Fitzpatrick
Tue, 9/21 9:08PM • 44:50
SUMMARY KEYWORDS
work, people, marketing, starting, plan, dentists, business, target market, fundamentals, focus, problem, selling, channels, website, ex presidents, customers, talk, clients, attract, ideal client
SPEAKERS
Tim, Roy Barker
Roy Barker 00:00
I'm your host Roy, of course, we are the podcast that brings you a wide variety of guests, I can talk about a large, diverse set of topics, we want to try to provide help and support for all of our small businesses, entrepreneurs, solopreneurs that are out there. And today is no different. We have an awesome guest, Tim Fitzpatrick have been waiting. We had a schedule conflict or actually had a power outage last time we were scheduled. So I've been waiting for this for about the last three weeks. So Tim is an entrepreneur, slash business owner with expertise in marketing and business growth. He has 20 plus years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating in and managing a wholesale distribution company he co owned for nine years, then the company grew an average of 60% a year before being acquired in 2005. Since then, he has had failures and successes that have been very valuable learning experiences. He started re alto marketing in 2013, and has been helping service business simplify marketing so that they can grow with less stress. Most people overcomplicate marketing. It doesn't have to be that way. Tim, thanks so much. Welcome to the show.
Tim 01:19
Thanks for having me. Right. I'm excited to be here.
Roy Barker 01:22
Yeah, awesome. less stress. We're all looking for that, especially in our marketing plan when we're up at night ringer. Before we jump into the marketing aspect, tell us just a little bit. And I know I just read a little bit of your story, but kind of tell us how you found yourself here.
Tim 01:40
Yeah, so I'll try to make a long story somewhat short. You touched on the fact that I, my first business that I got involved with was a wholesale distribution company that was actually right out of college. I was not one of those people that was like an entrepreneur from you know, a young age I wasn't, you know, Hawking stuff at garage sales and selling baseball cards. I the only thing I cared about at that point was riding my bike and hanging out with my friends. So when I graduated from college, I still didn't really have any idea what I wanted to do. I was a math major. I was good with numbers analytical, and I figured a math is used all over the place. So there's got to be something I can do. So I got involved in this distribution company that was selling wholesale. We were selling wholesale, we were selling home theater, equipment, speakers, TVs, receivers. I mean, it was like toys. And after the first three months of that I was man, I was hooked. I loved it, I was the first full time employee. And I ended up managing and running that company on a day to day basis. My other partners were involved, but they weren't involved on a day to day basis. And I learned more in six months of doing that than I did four years of college, you know, it was just real world experience feed on the feet on the ground. And I loved it. We We We were in it a good time we the company grew very quickly. And after we sold I worked for the company that bought us for another three years. And then I actually stayed with them and moved from where I was in Northern California out to Denver, with the company. And this was in the 2008 timeframe. So we all know what the hell happened. Yeah. And...
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