In conversation with Hormazd Sorabjee, Ashish Gupta, Head, Volkswagen India talks of the Taigun's pricing strategy, the variant mix, efforts on cost of ownership and more.
0:00 - Introduction
0:43 - Taigun pricing vis-a-vis Kushaq's
1:50 - Premium positioning
2:45 - Bookings count
3:58 - Wide variant mix
4:52 - 1.0 TSI vs 1.5 TSI buyer preference
5:58 - Taigun buyer profile
7:23 - Perception of high cost of ownership
8:49 - Maintaining residual values
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