What's different about B2B customer engagement?
When selling directly to a consumer, you have to appeal to their emotions to prompt a purchase.
For B2B companies, however, the target market is entirely different. Businesses work hard to streamline their processes and operations to cut down on costs and boost revenue and growth. So most purchasing decisions are based on logic. Emotion and logic are two entirely different forces. Both can be incredibly powerful drivers of change. With this in mind, as a B2B company, how can you increase your customer engagement?
What is customer engagement?
"Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer."
Why focus on improving your B2B customer engagement?
Customer engagement is about more than just customer service and satisfaction. It's a crucial business tool that generates new leads, helps reconnect with existing consumers, and increases profits. Having a good customer engagement strategy can increase revenues significantly.
0:00 Introduction
0:57 What's different about B2B customer engagement?
1:44 Let's define customer engagement
2:18 The benefits of great B2B customer engagement
The 10 ways you can improve your B2B customer engagement:
3:00 1.Gather customer feedback to predict customer behaviour
3:45 2.Personalise your support
4:43 3.Include CTA's on landing pages
5:30 4.Use testimonials as a method of brand promotion
6:12 5.Humanise your brand
6:50 6.Engaging resources
7:18 7.Fast response to new leads
7:52 8.Build a community
8:40 9.Reward engagement
9:13 10.Nurture along your customer journey
10:00 Bonus tip
Please feel free to contact me to learn more find out how we can help you supercharge your B2B customer engagement and even implement a CRM if you don't have one already.
Visit my company website: https://www.mo.agency/
Connect with me on LinkedIn: https://www.linkedin.com/in/lukemarthinusen/
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