There are many variables that affect conversion rates.
Sometimes, these are obvious ones. Your conversion rate can drop if you made a recent change to the website, landing page, pricing, discounts, etc.
So, it’s advisable to check the last few activities you did on the website. It can do the trick in some cases.
But in other cases, where the reasons are not as straightforward, you need to look into other factors that could be holding off your sales.
In this video, we’ve compiled 20 reasons why your eCommerce conversion rate might be dropping and how you can solve it.
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