Working #TowardsABetterTomorrow, this World Environment Day, HDFC Bank Parivartan launched a high-decibel public awareness campaign #EnginesOff with an objective of reducing air pollution.
Through a short street play, motorists idling their vehicles at busy traffic intersections were encouraged to switch off their engines while they wait for the signal to turn green.
HDFC Bank has rolled out a short street play at over 140 busy traffic junctions in 40+ cities across the country. The 4-day campaign, which started on June 5th, included large metros such as Mumbai, Gurugram, Bangalore, Kolkata, and Pune, as well as smaller cities like Ludhiana, Varanasi, Nasik, Rajkot, and Guwahati, among others.
Join the movement and turn your vehicle’s #EnginesOff while waiting at the traffic signal.
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